Posted by: mulrickillion | November 20, 2011

Western Brands Lost in Chinese Translation

11-17-2011 9-32-30 AM

By Michael Wines, Sergio Peçanha and Jeffery DelViscio, Nov 17, 2011 —

When Western products are transliterated into Chinese, the results can range from poetic to the metaphysical.

Western Brands Lost in Chinese Translation – Multimedia Feature – NYTimes.com

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